SMK Capital Management · Leadfins · October 2026
A 21-day trial for your next raise
Prepared for Mark Khuri · 29 October 2026
Where the last campaign lost investors
| Step | Last campaign | What changes in the trial |
|---|---|---|
| Leads | About 70 | 30+ ads on different angles, so more of the right investors raise their hand |
| Calls booked | About 8 | A setter calls every lead within 5 minutes, before they look at the next deal |
| Calls held | 4 to 5 | Text and email reminders, and the setter confirms the day before |
| Capital raised | $0 | You only speak to investors who are accredited and can write the check |
The leads came in. Most went cold before anyone reached them.
Your estimates on our call of 20 October: about 6 weeks at about $4,000 a month
The 21-day trial
$0
Setup fee. We build and run the campaign at no cost to you.
Setter included
Every lead called and screened by phone before it reaches your calendar.
$150 a day
Ad spend, paid by you directly to Meta. You keep the ad account.
Day 21We review the results together and agree on a rate for the months after, based on what the trial produced.
How the 21 days run
| Days | What happens | Your time |
|---|---|---|
| 1 to 3 | We build on your existing video and GoHighLevel setup. Most ads are images, so there is nothing new to film. | One call to approve the copy |
| 4 to 7 | 30+ ads go live. The setter calls every lead within 5 minutes. | None |
| 8 to 21 | We cut the ads that do not book calls and add new angles. Weekly report every Monday. | The investor calls only |
| Day 21 | Results review. | 30 minutes |
You approve everything before it goes live. After that, your time goes to investor calls.
Built around SMK's investors
What the ads will lead with
- Properties that already operate and pay: 17 properties in 11 states today
- Mobile home parks and self-storage: essential housing and storage demand
- Investing alongside experienced operators, with SMK since 2010
- One benefit per ad, so the message stays simple
What the setter checks on every call
- Accredited investor
- Check size at or above the deal minimum
- Can fund before the closing date
- Wants to speak with you
The angles are a starting point. We adjust them to the new deal once we have its one-pager.
smkcap.com and SEC Form D for SMK MSI Fund, read 20 October 2026
Your time goes to real investors
| What you told us | How the trial handles it |
|---|---|
| “I hate recording videos” | About 80% of the ads are images. We reuse the deal video you already have. |
| You take every investor call yourself | The setter screens each lead first. Only qualified investors are booked. |
| “Most people don't respond” | A call within 5 minutes, a second call if they miss it, then texts and emails. |
| Calls that never showed | The setter confirms the day before, and reminders go out on the day. |
Our call of 20 October 2026
The trial against your closing date
Mon 2 Nov
Ads live, if we have the deal one-pager and access by Friday.
16 Nov
Funds due for a 17 November closing.
23 Nov
Day 21 and the results review.
To be clearIn our past campaigns, the first qualified calls came within about two weeks of launch. If the closing stays on 17 November, some investors from the trial will be ready after it. They stay in your pipeline for the next offering.
Closing dates from our call of 20 October · Leadfins case study, June 2026
How we measure the trial
Agreed before launch, reported every week
- Cost per lead
- Share of leads who book a call
- Share of booked calls that are held
- Ad spend per qualified call held
- Soft commitments, in dollars
For reference
- Your last campaign: about $1,200 to $1,500 of ad spend per call held
- A US multifamily sponsor we work with: 200 qualified investor meetings in 7 weeks at $200 a day, about $49 of ad spend per meeting
- That sponsor: $2M in soft commitments and $500K committed
Derived: about $6,000 spend divided by 4 to 5 calls held (your estimates) · Leadfins case study, June 2026: $200 a day over 49 days divided by 200 meetings
Next step
Launch on 2 November
What we need from you by Friday: the deal one-pager, access to GoHighLevel and your Meta ad account, your calendar for the setter, and the $150 a day budget.